Rover Climbing Shoe for Adventurers

Mad Rock's goal from the start has been to offer the most sophisticated designs and materials at a fair price, and now more than ever their message of value, quality, durability, and climbing enjoyment rings true - so much so that their competitors are increasingly following their lead. They have always believed that climbing should be enjoyed by everybody, and they aim to do that with the best gear at a reasonable cost.

The Science Friction 3.0 compound marks a special milestone for the Mad Rock brand. After extensive research and a new production process originating in the USA, their new formula has distinctively different characteristics than previous batches. More durable than any of their previous formulas, the new Science Friction 3.0 also boasts higher friction. This optimal balance is incorporated into their new mix by increasing the tear strength and the memory of the compound. Due to its unique characteristics and unparalleled performance, the Science Friction 3.0 formula is used on their shoe components like the 3D Hooking Heel, 3D Concave Sole, and the soles in all their rock shoes.

Mad Rock's engineers have devised a way to make sticky climbing-grade rubber flow into the molds. Using this method has many benefits for climbing. Also, by using the molded parts, the foot has less material between it and the rock for greater sensitivity and the ability to articulate the shoe for better grip. Less labor and less waste mean a more sustainable method for creating climbing shoes. Their Science Friction formula was also incorporated into their new rand rubber mix, resulting in higher friction and durability.

Enhancing the elasticity of the rand rubber was also a priority when developing the new rand rubber. As their new Science Friction R2 has greater give without the loss of performance, their new models feel extremely comfortable and sensitive, giving the user a glove-like fit.

The Syn Flex material used in their shoes is Vegan Friendly. This synthetic upper is both comfortable for all-day wear and hugs the foot shape for performance on routes. The Rover, in particular, features a performance-grade design with entry-level comfort. The compression-molded toe box allowed the use of a patented concave sole with an additional inset around the toe, increasing the performance and edging. The improved heel design also features more ridges to allow the user to catch edges with a wider variety of angles. Overall, the Rover is a more durable shoe that produces 25% less waste than previous models.

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